BA Degree (‘Licenciatura’) in Communications:

Rationale

The Communications degree aims to provide an encompassing education in the domain of social and human sciences, as well as specific training in the communication field.

By the end of their coursework, students are expected to have acquired three main competences. Firstly, communications graduates should have developed a critical understanding of society and the world. Courses such as Sociology, Economics, History, Philosophy and Research Methods should help enhance this intelectual, cultural and moral competence.

Secondly, graduates should have acquired specific skills in the domain of human communication. A solid knowledge of the semiotic, linguistic, psychologic and social processes that are involved in communicational behaviours is provided by such courses as Communication Skills, Semiotics, Discourse Analysis and Foreign Languages.

Thirdly, the degree seeks to promote operative skills related to the techiques and methods of Journalism, Production and Direction in Broadcasting, Public Relations and Advertising. Practical training is topped by a professionally supervised internship in a relevant institution at the last semester of the degree.